Logos?

Let's talk about logos for a moment here. A good logo visually links all the members of a ticket into a single group and also shows the voters that your ticket has the tech and marketing savvy necessary to run the ASUW.

Let's take a look. Here's the Husky Nation logo.

This logo has complimentary colors, easy to read text, and something that closely ties it to the University of Washington community. It isn't a complex logo, and isn't very ambitious, but it is functional and gets the job done. All in all, it's a pretty good logo.

Now, here's the One Campus logo.

The One Campus logo ties in well with the political marketing zeitgeist. It's a round logo in blue and white, which calls to mind the logos from Barack Obama's campaign and the many imitators from the following campaigns. It is a very modern marketing look and does look professional. All in all, the logo is a very well made piece of campaign material.

EDIT: I would also like to bring up that this logo is very generic. It isn't tied to the UW, this year, or anything in specific. This logo could be for any campaign on any campus. For that matter, it could be used on all three UW campuses by a coalition ticket that is trying to run a united UW student government.

Team Legacy has produced a rather bland logo. Sure, it is brightly colored and gets the message across (Vote Legacy), but there's nothing that particularly ties it to the UW, the ASUW elections, or this year. If Team Legacy's shirts end up being that kelly green color, then their logo will have that tie in, but in general, I do not think this logo was a good choice for the ticket. A way to save the logo now, would be to provide alternative color schemes. The logo itself is basic enough that altering the colors should be easy. If the ticket put the same logo out in the primary colors, a Purple and Gold scheme, and maybe a gray scale scheme, it would allow their fans and supporters to select their own way to show support.

Vote Big's logo obviously reflects that their ticket is just the two of them, Chris and Shauna, but is still very appealing. The solid background with the white outlined characters and the handwritten-style names. It's an appealing logo. That said, it does not tie in to this year or the UW/ASUW, aside from the use of a yellowy-orange that could be taken as "gold." It's a pretty good logo in general, but not an excellent choice for this campaign.